Work
Overdrive Design creates brand identities, websites, illustration systems, campaigns and digital experiences for clients in education, insurance, healthcare, culture, recreation, trades, finance, technology and regulated services.
Columbia International College
A new visual system and digital experience rooted in the prestigious school's four pillars of Total Care.
CAA Insurance Broker Conference
CAA Insurance celebrates their broker community with an annual event that combines networking with education and dash of entertainment. Its an opportunity to reinforce their brand, including their visual messaging.
Boulderz Climbing Centre
The new Boulderz website is equal parts functional and emotional—a tool for growth and a mirror of the inclusive energy that defines the gym.
RamSoft
Overdrive refined RamSoft's brand identity, reflecting the speed, precision, and innovation that define their industry-leading imaging solutions.
Orion Travel Insurance
Creating a refreshed identity with a distinctive illustration and icon system, giving Orion a more contemporary, ownable and human brand language across consumer and partner communications.
Cherry Birch General
Overdrive helped Hamilton retailer Cherry Birch General begin building a flexible house brand with an illustration-forward packaging system for candles, soaps, bath products, pantry items and seasonal goods — designed to feel artisanal, ownable and practical as the product line grows.
Darling McGillicuddy
Overdrive designed a book preserving 325 WWII letters, photographs and artifacts as a historical narrative that is now part of the Canadian National Archives.
CAA South Central Ontario
Overdrive extended CAA South Central Ontario’s (CAA SCO) visual identity into a practical Brand Playbook, giving internal teams, partners and stakeholders a clear system for applying the brand across print, digital, illustration, animation and campaign materials.
ROM Gallery of Modern Design
Taking cues from minimalist Bauhaus design and many of the pieces in the gallery, Overdrive created two 80″ touch installation walls that seamlessly blend into the gallery surroundings providing a new way to experience the ROM’s collection of 20th century furniture, glassware, ceramics, silver and other metalwork.
MADD Canada: SmartWheels
The ask: translate MADD Canada’s impaired-driving prevention message into an interactive youth education experience that could hold attention, build understanding and support real-world behaviour change.
Hamilton 175
This project showcases Hamilton’s rich history through heritage-based digital exhibits and new content co-created with community groups and stakeholders.
Heather & Little
Architectural Metalwork Specialists Heather and Little needed a brand refresh and website that would encapsulate the company’s craftsmanship, innovation and attention to detail.
Fort McMurray Golf Club
Overdrive helped Fort McMurray Golf Club turn a moment of rebuilding into a brand refresh that could appeal to younger golfers without alienating the long time members.
Lolly Cannabis
Overdrive created a charming, ownable identity system that brought personality and consumer warmth to Lolly across website touch-points featuring Applied Arts award-winning illustrations.
Angus Glen
A flexible identity system that turned Angus Glen’s heritage into something visible, wearable and ownable.A heritage golf brand, refreshed for a landmark year.
Research Casting International
The RCI identity reflects the subject and environment involved in collecting and casting dinosaurs: bone and earth.
RBC Global Asset Management
Our challenge was to create a comprehensive brand standards manual that could be used internally as well as by their contractors that would speak to GAM’s design wish-list.
Metro Compactor Services
Overdrive refreshed Metro Compactor’s foundational identity system, refining the logo, colour palette and typography to give the brand a cleaner and more cohesive visual presence.
College of Carpenters and Allied Trades
A strong, structured identity system that gave CCAT the presence of a college and the character of the trades, carrying “Real World Learning” across digital, print, vehicle and environmental touchpoints.
Toronto Cricket Club
As the Cricket Club's membership aged, attracting new members became critical for the continuity of the club. The ask? How to attract a younger demographic while staying true to the culture and values that are at the heart of the club.
The Roofers
A streamlined visual identity and website system that retained familiar brand cues while giving The Roofers a more professional, scalable presence across collateral, icons and digital communications.
CAA Insurance
Once misunderstood as just part of the Canadian Automobile Association Clubs, CAA Insurance aimed to build out, and differentiate its brand and in turn, take a gentle step out of the nest.
Design Thinkers
An award-winning conference identity centred on the 8-foot SuperSpeaker sculpture, extending across print, video, website, program, signage, wayfinding and the full event environment.
NIMMS
Overdrive created a sassy boutique identity for an indie purse brand, reflecting the bespoke, stylish nature of its products while connecting with a fashion audience focused on personal expression.
Acoustic Christmas
A flexible event identity system that brought the sponsorship package, website, posters, merchandise and even the beer cans into one recognizable Acoustic Christmas brand.
Structure Corp
An elegant, image-led website that placed Structure’s projects at the centre, using minimal typography, black-and-white previews and colour rollovers to create a polished portfolio experience with lasting visual appeal. Still in use years later — a sign of the design’s restraint, clarity and staying power.
Cycle Hamilton
Overdrive helped a passionate local cycling organization turn a confusing, piecemeal website into a clearer public face for advocacy, community connection and active transportation in Hamilton.
The Barrel Society
The creation of a refined brand identity for The Barrel Society, capturing the ritual, and quiet luxury at the heart of modern scotch culture.
Poetic Ai
Poetic Ai is an AI-driven data painting exhibition born from extensive research into new collaborations between artists, scientists, and machines, designed by Turkish studio, Ouch. Overdrive designed the wayfinding.
One Block North
A beautifully designed book that organized 60 rider stories into a cohesive visual narrative celebrating everyday cycling in the Greater Toronto Area.
Cliovana
A warm, polished brand and communications system that makes a sensitive women’s health treatment easier to understand, easier to discuss and confidently positioned across website, collateral, infographics and iconography.
Cynapsus Therapeutics
As Cynapsus' lead Parkinson’s treatment moved closer to commercialization, Overdrive created a viusal identity and website that could speak clearly to patients, practitioners and investors while making complex clinical information more accessible.
Ontario Parks
Overdrive used brand strategy to reconnect Ontario Parks with its strongest draw: big nature, open landscapes and the way people experience the outdoors.
Exact Imaging
A complete brand system for Exact Imaging, extending from the targeted logo mark and website to clinical brochures, technical papers, trade show environments, photography and ExactVu™ device design support.