One Block North
Designing a Love Letter to Cycling.
Avid cyclist Christine Bruce had the notion of writing a book on cycling and cyclists. While researching her project, she left hundreds of “invitation to chat” cards tucked onto bikes of every description. Thanks to an enthusiastic response, she interviewed nearly 150 bicycle riders, among them couriers, activists, mechanics, politicians, bike builders and more. After much editing and soul searching, she winnowed the manuscript down to a collection of 60 of these stories. Through a similar act of serendipity, she connected with an equally avid cyclist and principal at Overdrive Design, James Wilson. Overdrive took Bruce’s manuscript and a mismatched collection of images and designed a beautiful book that celebrates everyday cycling in the Greater Toronto area.
Design – Overdrive Design
Photography – Various