Brand
4 Min Read

Yup, this baby definitely needs more chrome
Intent and clarity
Whatever the actual constraints were around this initiative, be it money, tools, materials or access, they didn’t shut the project down, they shaped it.
Ideas and musings for humans and design types.
Transmitting the latest calibrations on brands, bad instincts, good taste, useful machines, and other things that start to matter once you've been doing this for nearly 40 years. Adjust your receivers.

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Brand
4 Min Read

Intent and clarity
Whatever the actual constraints were around this initiative, be it money, tools, materials or access, they didn’t shut the project down, they shaped it.