Exact Imaging

Precision Branding for Prostate Cancer Imaging Creating a new brand standard of care.

Project Snapshot

Client
: Exact Imaging
Industry
: Healthcare Wellness and Medical Sciences
Services
: Brand Strategy · Visual Identity · Product Naming · Logo Design · Device Design · Website Design · Collateral · Art Direction
Challenge
: Give a breakthrough medical imaging start-up the precision, credibility and visual clarity it needed to bring a new prostate cancer diagnostic system to market.
Outcome
: A complete brand system for Exact Imaging, extending from the targeted logo mark and website to clinical brochures, technical papers, trade show environments, photography and ExactVu™ device design support.

ExactVu™ provides a comparable diagnostic alternative to the current standard of care – MRI while being significantly simpler to implement. Overdrive began working with Exact Imaging in their start-up phase when they were taking ground-breaking technology that improved microsound resolution 300% and launching their ExactVu™ device and micro-ultrasound system for targeted biopsies for prostate cancer.

Overdrive has executed many design components for Exact Imaging over the past 4 years, beginning with the identity. The identity required the logo to reflect the core elements of the system. The typeface, Century Gothic was chosen for its clear, fine appearance, which is in line with the precision nature of Exact. The plus sign in the letter C reflects the targeting nature of the system.

Once the identity had been established, Overdrive produced brochures, booklets, information papers, invitations, trade show booths, the design for the Exact Imaging website, and oversaw and art directed the production of a photo library. Additionally, we assisted in the industrial design for the ExactVu™ device.

Visit the live Exact Imaging website: exactimaging.com