Orion Travel Insurance
Protecting travellers and their
loved ones –wherever their travels
may take them.
Orion Travel Insurance is powered by the well known CAA Club Group.
Orion strives to protect Canadian travelers globally and to be proudly recommended as the most trusted travel insurance company in Canada – all with that CAA caliber assistance.
Overdrive began this project with a logo and brand expression exercise after working on sister company CAA Insurance Company. Eventually the project would balloon and grow to a variety of collateral materials, a full library of chubby icons, a brand standards document, packaging design, animated holiday cards, and centerpiece custom illustrations designed in a twist on vintage travel posters.
Insurance can often be a homogenous design scene. As such, in the way that brand’s want to own their look, we aimed to create a striking and unusual colour pallet that ran contrary to what insurance companies might ordinarily approach. The color pallet was also used in illustrations to create “blue people” rather than people of a specific race, thus rendering all people simply travelers. Further to colour, we applied a specific colour filter to all photographs to give everything a similarly branded instragram-able appearance.
All elements considered together, the brand was created to be encouraging, friendly, and reassuring, with a hint of excitement and wonder. The brand’s tagline “You take on the world, we’ll take care of the rest.” further reflects this idea.
Logo, Brand Expression, Collateral Design, Packaging Design, Web Design, Icons and Illustrations, Brand Standards
Overdrive Design – Creative and Design, Various Illustrations
Rob Krete (Illustrator) – Various illustrations
Before and after logo comparison.
The logo grid.
New Orion Travel Insurance colour palette.
A selection of icons created for the project, including process.
Applying the rebranding to the website.
A selection of pages from the new website.
Applying the illustrations to physical objects, such as mugs.
Examples of collateral including bus stop signage and stationery.
Brand standards guide.