Developing a visual identity program that can be maintained in-house and remain both consistent and understandable.
Northbridge is one of Canada’s leading commercial property & casualty insurers with $1.3 billion in premiums.
Following a brand strategy exercise conducted by a third party, Overdrive teamed up with colleague Paul Browning of Browning Branding to create a pitch. We ended up winning the contract for a new identity for Northbridge, following the merger of its three broker-based companies—Lombard, Commonwealth, and Markel—into a single brand. The project involved developing a new logo and brand expression. Using guidelines established by Overdrive and Browning, in-house resources are now able to extrapolate and produce collateral material for the company while maintaining a coherent and consistent brand.
Integrated Visual Identity, Brand Expression, and Signage
Overdrive Design Limited—Concept and Creative, Illustration, Motion Graphics, Visual Identity, Web Design, Art Direction
Creative Direction—Paul Browning of Browning Branding