Brand + Event Design
Canada’s Largest Annual Design Conference.
Each year the Association of Registered Graphic Designers (RGD) selects a different local design firm or agency to be the Design Partner for the conference. In 2015, Overdrive was tapped for this honour. The scope of the project is a complete communications and marketing campaign involving visual identity, on and off-line collateral, video, photography and this year… a piece of epic sculpture. Always up for a challenge and the pure joy of all-nighters, the team’s first objective was to create a visual campaign focused on the variety of speakers and attendees at the conference.
By creating a single image from many images, the intent was to represent the bringing together of different skill sets, opinions, backgrounds and geography in one location, at one point in time, that would be memorable. Underlying this approach we’ve incorporated the notions of data and craft. Data, because it is everywhere and because data visualization is becoming an important part of what designers do. Craft, because designers make things—often in methodical and meticulous ways. To sum up, the direction we chose was about Speakers. Attendees. Points of data. Layers of information.
Branding, Visual Identity, Collateral, Program, Brochure, Videos, Website, Acrylic Sculpture, Wayfinding and Signage
Overdrive Design Limited—Concept and Creative, Sculpture design and fabrication, Web design, User interface design, User experience design, Visual identity, Event design, Print design, Art Direction, Photography, Illustration, Sweat equity
Somserset Graphics—Print Partner
Many thanks to the following professionals and organizations who collaborated to produce the campaign Converge. Inspire. Transform.
Russell Wu, Christian Castel RGD of Tango Media, Bruce Fleming of Mach Sound Studios, Brian Pieters Photography and Assistant Thomas Lee, McWood Studios, Plas-Tech Inc, Structure Corporation.