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Ontario Parks


Brand Standards + Brand Strategy + Visual Identity

Evolving the brand wilds of Ontario


Ontario Parks had an ambitious mandate: to reinvigorate their visual identity while streamlining the design and standards for all of their communications materials. For a government agency managing a province of this size, this would be no small task. In order to determine the path forward, we conducted a brand strategy exercise to get to the heart of the brand, and what park goers, and campers are really looking for. One most critical outcome was that we should fully embrace big nature as one of Ontario Parks’ key selling points.

As such we evolved Ontario Park’s visual identity with a focus on big pictures, sweeping landscapes, and the ways people engage with their natural environment.


Visual Identity, Brand Strategy, Brand Expression, Collateral Design


Overdrive Design – Creative and Design
Shelagh Meagher – Brand Strategy