The Toronto Cricket Skating and Curling Club
Helping the Cricket Up Their Game. Membership Marketing, Website Design and Video for a Historic Private Club
Project Snapshot
Client
: The Toronto Cricket Skating and Curling ClubIndustry
: Clubs, Recreation & Community OrganizationsServices
: Website Design · Brochure Design · Social Media · Video Production · Interactive KioskChallenge
: Reposition a historic private club for a younger membership audience without losing the tradition, community and family-oriented culture at the heart of the club.Outcome
: A cohesive membership marketing system across website, brochure, social media, video and on-site interactive display, helping The Cricket present a warmer, more family-oriented and aspirational club experience.
Overdrive helped the Toronto Cricket, Skating and Curling Club attract a younger demographic while staying true to its established culture and values. We repositioned the club visually through colour, typography and image treatment, creating a welcoming, family-oriented identity that highlighted its high-quality athletic programs and strong sense of community. The work included a redesigned website, a social media campaign, print advertisements, and the content and installation of an interactive kiosk that invited members to help shape the club’s Master Plan.
This design for the interactive presentation collects awareness signage and the kiosk together into a portable unit.
Overdrive Design – Web Design, Social Media, Digital Assets for Kiosk.
Dylan Pawluk, Music; Daniel Gimberg – Video for Social Media Campaign
Master Plan – CS&P Architects.
