Toronto Cricket Club
Interactive
Helping the Cricket Up Their Game. Membership Marketing, Website Design and Video for a Historic Private Club
Project Snapshot
Client
: The Toronto Cricket Skating and Curling ClubIndustry
: Clubs, Recreation & Community OrganizationsServices
: Website Design · Brochure Design · Social Media · Video Production · Interactive KioskChallenge
: Reposition a historic private club for a younger membership audience without losing the tradition, community and family-oriented culture at the heart of the club.Outcome
: A cohesive membership marketing system across website, brochure, social media, video and on-site interactive display, helping The Cricket present a warmer, more family-oriented and aspirational club experience.
Overdrive helped the Toronto Cricket, Skating and Curling Club attract a younger demographic while staying true to its established culture and values. We repositioned the club visually through colour, typography and image treatment, creating a welcoming, family-oriented identity that highlighted its high-quality athletic programs and strong sense of community. The work included a redesigned website, a social media campaign, print advertisements, and the content and installation of an interactive kiosk that invited members to help shape the club’s Master Plan.
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Overdrive Design – Web Design, Social Media, Digital Assets for Kiosk.
Dylan Pawluk, Music; Daniel Gimberg – Video for Social Media Campaign
Master Plan – CS&P Architects.
