Cliovana

Branding
Interactive
Copywriting

Envisioning Sound Science for Better Sex A full launch communications package for Cliovana™

Project Snapshot

  • Client

    : Cliovana
  • Industry

    : Healthcare Wellness and Medical Sciences
  • Services

    : Visual Identity. Creative Direction · Visual Brand · Collateral · Website Design · Infographics · Icon Design
  • Challenge

    : Position Cliovana as a safe, non-invasive women’s sexual health treatment in a medically credible, emotionally reassuring approach that is free of stigma.
  • Outcome

    : A warm, polished brand and communications system that made a sensitive women’s health treatment easier to understand, easier to discuss and more confidently positioned across website, collateral, infographics and iconography.

Today, we’re seeing a burgeoning market for non-surgical treatments that claim to improve women’s sexual experience. Move over Viagra, women want in on the second wave sexual revolution – one in which women’s sexual satisfaction is openly discussed and delivery on it is an expectation, not a hope. While there are other techniques on the market, Cliovana™ is a proven, safe, non-invasive treatment that addresses arousal deficit and improves sexual satisfaction using a device that’s been effective in treating erectile dysfunction for years. The protocol itself however is completely designed for women.

Visit the live Cliovana website: cliovana.com

Early studies for the Cliovana logo.
Influences in Cliovana symbol: floral for growth, plus female anatomy.
Cliovana brand colour palette and fonts. Primary: Pantone 202C, 5405C. Secondary:HEX 6B70A9, E4DFD7. Avenir, Lato.
Cliovana branded patterns reminiscent of cells.
Cliovana branded business cards.
Cliovana branded collateral, letterhead, training certificate and desktop poster.
Cliovana branded brochures for clients and practitioners.
Brand expression for Cliovana pop-up posters and swag - soap and candle.
Cliovana website designed and developed by Overdrive Design shown on desktop, laptop, tablet and mobile phone.
Cliovana branded  3rd party manufactured device showing pattern and logo.
Cliovana website home page showing branded infographics.

Overdrive Design: Creative, concepts and design

Marc Alcide: Web development

Shelagh Meagher: Brand /Marketing Strategy