
CAA South Central Ontario
PROJECT
Brand Standards + Illustration + Visual Identity
Harmony in Design: A full visual brand standards package for CAA South Central Ontario
Description
CAA South Central Ontario (CAA SCO) is Canada’s largest not-for-profit automobile association and one of Canada’s most trusted brands. CAA SCO’s visual identity is built on their heritage of more than a century of keeping Canadians safe. In 2019 Overdrive was tasked with implementing a brand refresh, to modernize and finesse the CAASCO identity. We established design rules and standards, and compiled them into a Brand Playbook, making sure the standards were an understandable and replicable resource for internal teams, external partners, and stakeholders, empowering them to effectively communicate and represent the CAA SCO brand in a visually coherent manner. The Brand Playbook ensures CAA SCO will maintain a consistent visual identity that aligns with the organization’s core values and lines of business, enhances brand recognition, and fosters a cohesive brand experience for years to come.
While the central assets (CAA logo, colours and font) were retained, many other aspects of the brand were touched in the refresh. The Playbook includes guidelines and standards for the usage of logos, colours, typography, imagery, illustrations, animations, and other visual elements across various communication channels.
Deliverables
Visual Identity, Brand Expression, Brand Standards, Collateral Design, Icons, Illustrations and Animations
Credits
Overdrive Design: Creative, concepts and design
Links
Visit the website: www.caasco.com