The Roofers
Visual Identity 2021
Deliverables
- Visual Identity
- Brand Standards
- Collateral Design
- Website
- Icons
The Roofers started small some 20 years ago with a conviction to tackle the roofing industry with a mandate to provide the best possible service to their customers. As their business expanded and developed more services, they realized that they had outgrown their old logo. The wanted a new identity and website that reflected their commitment to quality, and their now regional (rather than simply local) reach.
Logo Redesign
Our approach to the redesigning of this logo involved strategically incorporating elements from the original logo that hold some brand equity. We placed a strong emphasis on streamlining and simplifying the logo design.
To accomplish this, we amalgamated symbols and illustrations into a cohesive entity, reduced the number of type sizes to two, and narrowed down the colour scheme to a palette of two colours.
