Heather & Little
Craftsmanship, Detail and Verdigris.
Deliverables
- Strategy
- Visual Identity
- Collateral
- Website
Founded in 1925, Heather & Little has been recognized as a premier fabricator of custom ornamental sheet metal and historic sheet metal restoration throughout North America. The company has worked on some of North America’s most significant landmark and heritage buildings, from the Thomas Jefferson Library of Congress in Washington D.C. to the Canadian Parliament Buildings.
Business Cards
The centrepiece of the stationery, the business cards, went through four production processes and five finishing processes. It utilized two different types of paper, duplexed, litho printing, copper foil stamp using “printable” foil, silk screen spot custom “patina” colour UV cured ink, litho black and custom metallic brown on top of foil, copper gilded edges and, finally, hand painted custom “patina” colour on gilded edges.
Heather and Little's website is clealy part of a cohesive, and elegant visual brand. We designed and developed the Heather and Little website. The first iteration reinforced the company as a premier fabricator of custom ornamental sheet metal and historic sheet metal restoration throughout North America. The second website, which is live today, fine tuned the user interface to better speak H&L's clientelle and reorganized the product offereings. The site was buit to optimize SEO, optimized all imagry -- important for a image dense website. This website comprised a large amount of detail and images, and required painstaking research , writing and organization skills from our Overdrive writer.
Below: the home page banner features a imagined streetscape filled with Heather & Little’s work.
Overdrive Design Limited: Creative, Art Direction, Design and Development
Flash Reproductions: Printer
Its always gratifying to be asked to come back and evolve a website you've previously worked on. Typically a site needs a revamp after two to three years, however Heather and Little confidently used their Overdrive designed and built website for over five years. When the time came, we worked together with Heather and Little to find their pain points, streamline their user experience and showcase new business goals such as their consulting service. We love working with Heather and Little – for their collaborative nature and their commitment to doing the very best work.