Our Services
Where Strategy Meets Design
Let's step into Overdrive together—where we dare design to work as hard as it can. Established in 1986, we've seen the rise and fall of postmodernism, the triumph of Swiss type over Comic Sans, and the deep impact of UX/UI. We celebrate our theatre and print roots, and have embraced the ongoing rocket sled ride of digital innovation from day one. Our past provides perspective, while we comb the present for new inspiration, nurturing talent and continuing to balance the raw excitement of the bleeding edge with groundedness and experience. This approach empowers us to bring the best to your project.
01 BrandingAmplify Your Story
Dialing Up the Affinity
For us, branding goes beyond a logo; it's about sparking a connection that transforms casual customers into collaborators. It's not just about a transaction; it's about creating relationships. Emotionally connected customers are worth 306% more over their lifetime. We dive into your brand's essence, unraveling your values, vision, and unique story to ensure experimentation is always aligned with your core identity.
The Steady Pulse of Trust
Consistent branding can boost revenue by 33%. We don't gamble with your brand. If evolution is called for, we map out a path that will bring your clientelle along for the journey, not left by the roadside. By balancing innovation with the right timing, actual need, and enduring relevance we'll ensure all pieces of your project fit together an a way that makes sense for your past, present and future.
Resonant Visuals
If we are doing our job right, (and we do) not only will your visual language reflect your values and vision, it will be memorable. And we mean memorable in a good way. With 64% of consumers bonding more deeply with brands that clearly communicate their values, we ensure your visuals resonate with your audience creating a ripple of "aha" moments.
02 Design StrategyMore Than Just Looks
Strategic Success
When the the economy trends chilly, there's a tendency to want to batten the hatches and wait til spring. But there is cautious optimism on the wind and companies that prioritize design see a 32% revenue jump and a 56% boost in returns. With Overdrive you'll find a lean team of outcome-focused creatives who'll work hard to keep you ahead of the curve.
Innovation that Makes Sense
While nurturing a brand requires continuous care and feeding, innovation should feel intuitive, not alien. When a brand is driven by both strategy and good design, it outshines its competitors because the innovation makes sense. Brands that prioritize user experience significantly boost their market presence. At Overdrive, we believe design aligns a brand with its purpose.
The Real Value of Design
Design at Overdrive is not just a pretty face. There's solid evidence that thoughtfully designed information significantly improves comprehension, engagement, and retention compared to poorly—or un—designed content. We make sure your message gets through the noise by providing clear hierarchy, balancing interactive/infographic elements to boost engagement, and carefully combining visuals and text to dual-code information (making it easier to rememeber). We're committed to creativity and quality – for us, for you, heck just to make the world a slightly better place.
03 Why Overdrive?A Partnership for the Long Haul
Investing in Your Future
So you're ready to take the plunge, you're ready to invest in design for your new product or service, or refresh an existing brand. With Overdrive you'll find innovative solutions that always always pass the human test- no matter how intriguing a new approach may be it must have emotional resonance, not just tech novelty. Our goal isn’t to slow innovation. It’s to give it roots. We bring a rich design heritage to your project, merging your strengths with our forward-thinking strategies to give your brand leverage in the market.
Overdrive's Edge
Great design and implementation are table stakes at Overdrive. We're a lean studio where every team member has multiple skills, giving us a deep understanding of how each component of a project integrates into the bigger plan. From illustration to animation, UX/UI to copywriting, photoshop to photo selection, we have all the bases covered. On top of that, we believe in building relationships for the long haul. Just as you are making an investment in your visual branding, we make an investment in you.
Ready to shift gears?
Let's start a conversation. We'll help you navigate what you want, what you need and how to make it happen.
Our Services
Branding
Creating logos as part of larger visual brand projects has always been one of our core strengths. Not to brag, but we are really good at distilling how to express a brand in arguably its most compact expression. But that's just one piece of the brand puzzle. We'll explore your story, values, and ambitions, crafting an identity that will slip on like an impeccably sewn bespoke glove. Not off the shelf. Always custom.
Want to see our branding magic in action? Check out this project here.
Our Services
Events
Events are more than just dates on a calendar. And every detail, from the grand to the granular, needs to shine. Our mission is to take your existing brand, understand your high-level aspirations and translate them into immersive environments - whether it's a conference, shindig or a product launch - and ensure the experience is both memorable and on brand.
Want to see our events magic in action? Check out this project here.
Our Services
Interactive
User experience may be our playground, but we take it very seriously. If you've ever seen someone melt down because they've lost their way deep within a website and no breadcrumbs are to be found... or clicked back on step 7 of an 8 step form only to discover you have to start all over again, you'll know why understanding and integrating good UI/UX is so important. Our interfaces don't just look good; they just make sense. We ensure every click, swipe, and tap feels like second nature. It's about creating digital spaces where users feel right at home.
Want to see our interactive magic in action? Check out this project here.
Our Services
Packaging
Products are often judged by their packaging, so we make sure your packaging is the star of the shelf. Our job calls for a juggling act that priortizies clarity in the branding - the Who (made it, needs it), What (is it), Where, When and Why do you use the product plus all the legal requirments, all fighting it out for attention. We also work with you on the practical considerations like shape, material, manufacturing price point and recyclability. Finally, when everything comes together, we need to ensure the packaging has enough special sauce, the thing that will visually differentiate your product from the others on the shelf and make sure it makes it to the cash register.
Want to see our packaging magic in action? Check out this project here.
Our Services
Illustration
Illustrations capture the essence of a moment, idea, or story. They can express concepts in a way photographs can't, and explore ideas, emotions, or metaphors more freely. And while an illustration may be realistic, its not bound by physical reality and can depict the impossible. A custom illustration can become a key part of your visual language – "ownable" by your brand, something not possible with stock photography. Not all designers can draw, and today its possible to render a visual using applications and AI. We believe in the importance of drawing and the Overdrive team includes skilled illustrators. Because AI can only take you so far. It takes a human touch to truly create an illustration with heart.
Want to see our illustration magic in action? Check out this project here.
Our Services
Animation
Animation brings static brand elements (like logos, colors, and typography) to life, making them more memorable and dynamic. Like illustration, it can enhance an emotional message, and help push tone and mood. Animation is also a secret weapon in aiding comprehension when it comes to explainers or infographics. And animation can provide the freedom to bend the rules of reality and allow you to tell your story your way.
Want to see our animation magic in action? Check out this project here.
Our Services
Copywriting
Having our own copywriter on the team means more streamlined, cohesive, and strategic brand communications. There's less back and forth because our team collaborate refining the project, solving problems creatively. We always focus on story telling that has emotional resonance, and having a writer on hand makes the solutions richer. Even when a project comes with copy attached, our writer can provide that second set of eyes, helping clients with edits, headlines and gramatical tweaks. Do we ever use AI? Sure, for ideas and research, but you can be confident that our copy is always written by a human.
