College of Carpenters & Allied Trades

PROJECT

Rebrand

Real World Learning.

DESCRIPTION

Founded in 1986, The College of Carpenters and Allied Trades (CCAT), is a trades school with an emphasis on construction skills, located in Woodbridge Ontario. CCAT came to Overdrive because they had determined the need to increase public recognition of their institution as a free standing college. Historically CCAT had been associated with Carpenters’ Local 27 and the General Contractors Section Toronto. A brand strategy exercise established the importance of maintaining the essence of the college’s union roots. in the new visual identity, balanced with a strong educational esthetic.

A second outcome of the strategic exploration was the recognition that the college’s superior infrastructure and hands-on training with full-scale construction projects lead to an encapsulating brand essence: “Real World Learning”. Together these two elements drove the visual identity.

DELIVERABLES

Logo Design, Visual Identity Package, Brand Expression, Responsive Website, Website Development, Collateral, Advertising, Trade Show materials, Vehicle signage, Way finding, Environmental Graphics