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Toronto Jewish Film Festival

PROJECT

Rebrand

A quarter of a century of Jewish film.

DESCRIPTION

After Overdrive’s 17-year ongoing partnership with the Toronto Jewish Film Festival, it was time to say goodbye… to the old name. Coinciding with its 25th anniversary this May, the Film Festival has always been the marquee star of the TJFF Foundation, and as such, the Foundation has become less visible and less understood as a brand in comparison to one of its main offerings. With that, the TJFF folks felt that the occasion was a logical time to shift some of the focus back onto some of the ongoing work by the Foundation that takes place outside of Festival time.

Now rebranded as The Toronto Jewish Film Foundation the organization hopes to bring more profile to the Foundation as it continues its work in education, distribution and bringing Jewish film to a wider audience throughout the year.

Overdrive’s objective was to modernize the logo while retaining the brand equity established by the Festival. Fortunately, from a design and brand perspective, both the foundation and festival share the letter F and we were able to keep the acronym that has been used since the organization’s beginnings. We followed this with a brand expression that reflects the international diversity of Jewish film—a core commitment of the TJFF.

The project scope also included a new website, the third that Overdrive has designed for the TJFF, the last re-design and build occurring in 2011. While six years is a decent run for a website nothing lasts forever in the online world and it was time for a redesign to facilitate greater awareness of the Foundation’s work as well as to address current accessibility standards.

DELIVERABLES

Rebrand, Visual Identity, Brand Expression, Stationery Package, Website Design and Development

CREDITS

Overdrive Design Limited—Creative, Art Direction, Design, and Development

LINKS

Visit the Toronto Jewish Film Festival website: tjff.com

GALLERY

logos before and after
logo on gold background
typography examples on white background
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laptop screen with homepage website