Structure Corp
Letting the Work Speak for Itself Website Design for Luxury Retail and Commercial Interior Construction
Project Snapshot
Client
: Structure Corp.Industry
: Built Environment, Trades & Industrial BrandsServices
: Website Design · Website Development · UX/UI · Art DirectionChallenge
: Redesign Structure’s website to reflect the sophistication of its luxury retail and commercial interiors work, using restrained design, minimal copy and strong project imagery to let the portfolio speak for itself.Outcome
: An elegant, image-led website that placed Structure’s projects at the centre, using minimal typography, black-and-white previews and colour rollovers to create a polished portfolio experience with lasting visual appeal. Still in use years later — a sign of the design’s restraint, clarity and staying power.
Structure Corp is a successful Canadian property contractor and project management company, creating and executing elegant spaces for discerning clients such as Louis Vuitton, Versace, Bvlgari, Nespresso, Mark Anthony and Holt Renfrew. Overdrive was commissioned to redesign Structure’s website. Overdrive had originally designed Structure’s previous site in 2010 and it had served the client well, however it was time to take a fresh look to update the site. Structure’s work is striking and eye catching, so it made sense let images of their projects be the centerpiece of the site. Type is used sparingly with minimal detail to compliment images displayed in black and white until revealed in full colour on rollover. The checkerboard layout showing many of Structure’s projects reinforces that it is the projects that tell Structure’s story.
Overdrive is also a tenant. Great infrastructure. Best landlords ever.
