The maven of le petit Trianon lends her mode française to Pure’s line of affordable everyday-luxury goods
Deliverables
- Visual Identity
- Packaging
- Signage
After establishing a delightful retail enclave in the heart of Locke St. South in Hamilton, Ontario, Pure Home Couture’s self-professed fragrance obsession resulted in the creation of their own brand of perfumes, lotions, soaps, bath luxuries, candles & home fragrances. Featuring small-batch natural, organic and ethically sourced ingredients. It only takes one visit to Pure to understand that Parisian style infuses everything they do. Overdrive has been with Pure nearly since the beginning, and over more than the last decade has lent its creative services to help grow and establish the brand.
