Poetic Ai

A Human Path Through Emerging Technology Signage and Wayfinding for Poetic AI

Project Snapshot

Client
: Poetic AI
Industry
: Museums, Heritage & Storytelling
Services
: Event Wayfinding, Signage
Challenge
: Create a signage and wayfinding experience for an arts-driven AI project, reflecting the promise of emerging technology while infusing the space with a human, poetic sense of discovery.
Outcome
: A thoughtful environmental graphics and wayfinding system that helped visitors navigate the space while turning the act of moving through it into part of the experience.

Poetic Ai is an AI-driven data painting exhibition born from extensive research into new collaborations between artists, scientists, and machines, designed by Turkish studio, Ouch. The exhibition comprises six interconnected collections that delve into subjects such as physics, the universe, neuroscience, and ancient human civilizations. Visitors witness how valuable data is transformed into art with the assistance of artificial intelligence, creating multiple virtual worlds where our physical reality is just one facet of a broader universe.

Inspiration

A collage of software screen recordings from Ouch

Elevations

Art was created for all surfaces inside the tunnel and mapped precisely to architectural drawings provided by the Tate Group.

Entrance

The halftone figures were initially vectorized from a photograph. The resulting dot matrix was then gridded and every dot meticulously sized and placed on that grid.
Right: Detail of final graphic
Below: View from hallway
Below Right: View from entrance to end wall

Ceiling

Ceiling graphics covered 80’ of corridor

Detail of Poetic AI ceiling grahics with lighting effect.

Poetic AI ceiling grahic depicting data points as half tones.

Render of wall at the end of the Poetic AI hallway.

End Wall

This wall sits at the end of a 50 foot tunnel. The tunnel then switches back onto itself for another 26 feet before emptying out into the exhibit space. The original design specified printed graphics on floor to ceiling mirrors. Cameras would then map images onto the faces of the people in line as they approached the wall and rounded the corner. Budgets necessitated otherwise.