Northbridge Insurance
Three Companies. One Northbridge. Corporate Rebranding and Visual Identity for a Canadian Commercial Insurer
Project Snapshot
Client
: NorthbridgeIndustry
: Insurance, Finance & Regulated ServicesServices
: Brand Strategy · Visual Identity · Logo Refresh · Signage ·Challenge
: Create a single corporate identity for Northbridge following the merger of Lombard, Commonwealth and Markel, unifying three established broker-based insurance companies under one coherent brand.Outcome
: A new Northbridge logo, visual identity and brand-expression system supported by practical standards, enabling internal teams to create consistent collateral while protecting the integrity of the new brand.
Following a brand strategy exercise conducted by a third party, Overdrive teamed up with colleague Paul Browning of Browning Branding to create a pitch. We ended up winning the contract for a new identity for Northbridge, following the merger of its three broker-based companies—Lombard, Commonwealth, and Markel—into a single brand. The project involved developing a new logo and brand expression. Using guidelines established by Overdrive and Browning, in-house resources were able to extrapolate and produce collateral material for the company while maintaining a coherent and consistent brand.
Northbridge is one of Canada’s leading commercial property & casualty insurers with $1.3 billion in premiums.
Overdrive Design Limited—Concept and Creative, Illustration, Motion Graphics, Visual Identity, Web Design, Art Direction
Creative Direction—Paul Browning of Browning Branding
