Developing a visual identity program that can be maintained in-house and remain both consistent and understandable.
Deliverables
- Integrated Visual Identity
- Brand Expression
- Signage
Northbridge is one of Canada’s leading commercial property & casualty insurers with $1.3 billion in premiums.
Following a brand strategy exercise conducted by a third party, Overdrive teamed up with colleague Paul Browning of Browning Branding to create a pitch. We ended up winning the contract for a new identity for Northbridge, following the merger of its three broker-based companies—Lombard, Commonwealth, and Markel—into a single brand. The project involved developing a new logo and brand expression. Using guidelines established by Overdrive and Browning, in-house resources are now able to extrapolate and produce collateral material for the company while maintaining a coherent and consistent brand.
Overdrive Design Limited—Concept and Creative, Illustration, Motion Graphics, Visual Identity, Web Design, Art Direction
Creative Direction—Paul Browning of Browning Branding
