Envisioning Sound Science for Better Sex A full launch communications package for Cliovana™
Project Snapshot
Industry
: Healthcare Wellness and Medical SciencesServices
: Visual Identity. Creative Direction · Visual Brand · Collateral · Website Design · Infographics · Icon DesignChallenge
: Position Cliovana as a safe, non-invasive women’s sexual health treatment in a medically credible, emotionally reassuring approach that is free of stigma.Outcome
: A warm, polished brand and communications system that made a sensitive women’s health treatment easier to understand, easier to discuss and more confidently positioned across website, collateral, infographics and iconography.
Today, we’re seeing a burgeoning market for non-surgical treatments that claim to improve women’s sexual experience. Move over Viagra, women want in on the second wave sexual revolution – one in which women’s sexual satisfaction is openly discussed and delivery on it is an expectation, not a hope. While there are other techniques on the market, Cliovana™ is a proven, safe, non-invasive treatment that addresses arousal deficit and improves sexual satisfaction using a device that’s been effective in treating erectile dysfunction for years. The protocol itself however is completely designed for women.
Visit the live Cliovana website: cliovana.com











Overdrive Design: Creative, concepts and design
Marc Alcide: Web development
Shelagh Meagher: Brand /Marketing Strategy



