Cliovana

Branding
Interactive
Copywriting

Envisioning Sound Science for Better Sex A full launch communications package for Cliovana™

Project Snapshot

  • Industry

    : Healthcare Wellness and Medical Sciences
  • Services

    : Visual Identity. Creative Direction · Visual Brand · Collateral · Website Design · Infographics · Icon Design
  • Challenge

    : Position Cliovana as a safe, non-invasive women’s sexual health treatment in a medically credible, emotionally reassuring approach that is free of stigma.
  • Outcome

    : A warm, polished brand and communications system that made a sensitive women’s health treatment easier to understand, easier to discuss and more confidently positioned across website, collateral, infographics and iconography.

Today, we’re seeing a burgeoning market for non-surgical treatments that claim to improve women’s sexual experience. Move over Viagra, women want in on the second wave sexual revolution – one in which women’s sexual satisfaction is openly discussed and delivery on it is an expectation, not a hope. While there are other techniques on the market, Cliovana™ is a proven, safe, non-invasive treatment that addresses arousal deficit and improves sexual satisfaction using a device that’s been effective in treating erectile dysfunction for years. The protocol itself however is completely designed for women.

Visit the live Cliovana website: cliovana.com

Overdrive Design: Creative, concepts and design

Marc Alcide: Web development

Shelagh Meagher: Brand /Marketing Strategy