We Vibe

PROJECT

Website

Fun, Safe and Sexy: A Website for Intimate Products.

DESCRIPTION

We-Vibe is the world’s leading vibrator brand. They’ve attained this position through shrewd marketing—they appeal to couples, and singles and present a product that is both sexy and fun without ever veering into territory that feels uncomfortable. Says WeVibe: “Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body.” This was our challenge, to redesign and rebuild the We-Vibe website to reinforce the product line in a way that promoted sexual health without sounding clinical—while appearing fun, flirty and sexy—but never sleazy. The solution was a pretty, female-centric website with a sexy and playful tone.

DELIVERABLES

Website, Original Photography

CREDITS

Overdrive Design Limited—Creative and Art Direction
Antonia Goga—Photography for setting images

LINKS

Visit the We-Vibe website: wevibe.com

We-Vibe

We photographed the We-Vibe product line as if they were fashion accessories. The products all needed to be displayed so that they appeared neither too big nor too small. The palette of the the product line also informed the colour palette of the site.

The client provided watercolour art assets that needed to be incorporated into the design. We additionally created a variety of modern and stylized icons to populate throughout the site.

Selecting images was a painstaking process. We needed them to work with the palette, as well as project just the right image. We shot additional environmental photography to augment existing assets and create the right mix of intimacy and beauty.

The visual identity never aimed to be shy.