If your Visual Identity is the Tree of your Brand, then the Logo is the Seed From Which it Grows.
Logos are an important component of a brand but not the brand itself. Brand concerns itself with a larger experience and personality. Likewise, logos are not the whole visual identity but a piece of a larger vocabulary that makes up visual identity. Its the flag of your brand. We often describe logos as the seed that a visual identity grows out of. Logos are one of the most difficult exercises in graphic design because the designer is most often working towards the distillation of complex ideas or layers of ideas into something that is easily understood at first glance but has carefully orchestrated layers of subtext that can be revealed either simultaneously or over time, without getting in the way.
From a design perspective, the perfect logo is one in which the final solution has a sense of rightness, and that by either adding to or subtracting from, causes the logo to be less successful. Still think you can get that online designer guy from Russia to make you the right one?
The following are a number of the ones we’ve created that we like. Not necessarily from the biggest projects but the ones that we like. Click the (i) button to read more on the process of each.
Overdrive Design Limited