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Angus Glen Golf Club

PROJECT

Rebrand

Innovation in the Golf Club Experience. 20 Years in the Game.

DESCRIPTION

Arthur Stollery, a mining entrepreneur and son of the well-known Toronto clothier, bought the rolling farmland at the corner of Kennedy Road and Major MacKenzie Drive in Markham in 1957 to raise Black Aberdeen Angus cattle and champion thoroughbreds. He named the property Angus Glen Farm, which later grew to 1800 acres, and became his home. In 1967 he began breeding thoroughbred race horses. For more than two decades, Stollery bred horses at Angus Glen, achieved racing success both in Canada and internationally.

After years touring the farmlands, Arthur Stollery, an avid golfer, began building a golf course in 1992, on some of the original horse paddocks, and in the valley where Black Angus cattle once grazed. Parts of the original farm, which still operates, can be seen adjacent to many of the golf holes.

2015 marked the 20th anniversary of Angus Glen Golf Club. At the same time, the club was selected as the host venue for the 2015 Pan Am Games. A rebrand appeared was in order, and Overdrive was commissioned to create a renewed brand strategy and a complete overhaul of the club’s visual identity.

DELIVERABLES

Complete Rebrand, Brand Strategy, Visual Identity, Brand Expression, Brand Standards, Advertising, Collateral, Website, Signage and wayfinding, Merchandise

CREDITS

Overdrive Design Limited—Concept and Creative, Visual Identity, Web design
Brand Strategy—Laila Zichmanis

LINKS

Visit the Angus Glen website: angusglen.com

GALLERY

Comparison of old and new logos

Logo Refresh

On the left is the old logo and on the right is the new logo. Stripped down to its essentials which makes it unique.

Spacing around logo
angus glen branding colours
angus glen logo equation
angus glen golf course stationery
view of golf club
angus glen golf hat
angus glen golf ball
angus glen pro shop
angus glen golf course bins
angus glen golf course golfcart
angus glen golf t-shirt
01 / 07

A selection of various environmental and merchandise uses of the brand.