Overdrive has been a Primaris supplier since 2011. Our first project was to design and create a modular responsive website template that could be used across the Primaris portfolio. The solution was executed across 22 properties and website traffic increased about 75% in mobile devices. The template allows for each property to implement their own creative along with their particular brand palette. The result is that each property feels like a Primaris property but maintains their own individual personality.
Following that Overdrive designed Primaris’ corporate website and intranet, twice. This latest evolution of the corporate website targets retailers versus investors, which allowed the website to have a more editorial look than the more straight forward corporate design previously implemented.
User Interface Design, User Experience Design, User Interface Standards. Photography, Fully annotated files for development.
Overdrive Design: Creative Direction, Art Direction, UI/UX Design, Graphic Design, Illustration
Brian Pieters: Photography
Visit the live Primaris website: primarisreit.com
A selection of property websites:
Orchard Park - Kelowna, BC
Kildonan Place - Winnipeg, MB
Sunridge Mall - Calgary, AB
Stone Road Mall - Guelph, ON
Grant Park Shopping Centre - Winnipeg, MB
Dufferin Mall - Toronto, ON