Developing a visual identity program that can be maintained in-house and remain both consistent, understandable and on-brand.
Northbridge is one of Canada's leading commercial property & casualty insurers with $1.3 billion in premiums.
Following a brand strategy exercise conducted by a third party, Overdrive teamed up with colleague Paul Browning of Browning Branding to do a pitch and ended up winning the contract for a new identity for Northbridge following the merger of its three broker-based companies — Lombard, Commonwealth, and Markel — into a single brand. The project involved developing a new logo and brand expression. Using guidelines established by Overdrive and Browning, in-house resources are now able to extrapolate and produce collateral material for the company while maintaining a coherent and consistent brand.
Integrated Visual Identity, Brand Expression and Signage
Overdrive Design Limited: Concept and Creative, Illustration, Motion Graphics, Visual Identity, Web Design, Art Direction
Creative Direction: Paul Browning - Browning Branding