Craftsmanship, Detail and Verdigris
Founded in 1925, Heather & Little has been recognized as a premier fabricator of custom ornamental sheet metal
and historic sheet metal restoration throughout North America. The company has worked on some of North
America’s most significant landmark and heritage buildings, from the Thomas Jefferson Library of Congress in
Washington D.C. to the Canadian Parliament Buildings.
Significant effort went into researching approaches for the new identity. Heather and Little needed an identity
that would encapsulate the company's craftsmanship, innovation and attention to detail. Ultimately we focused on
a version that was influenced by the Arts and Crafts movement. Our design is meant to reference the look of a
piece of stamped metal. The main type of metal used by H&L in their work is copper, therefore the logo was
expressed as if reproduced on copper. The verdigris treatment is both beautiful and a nod to the longevity of
H&L’s work, which lasts for generations.
In terms of printing, the concept proved to be extremely challenging to execute. All the printers contacted said the
same thing: “we’ve never seen this done before”. Flash Reproductions took on the challenge. Hours of testing and
press approvals later, the final result emerged. The identity was expressed in a variety of collateral materials,
stationery, stickers, purchase orders. The centrepiece of the stationery, the business cards, went through 4
production processes and 5 finishing processes. 2 different types of paper, duplexed, litho printing, copper foil
stamp using “printable” foil, silk screen spot custom “patina” colour UV cured ink, litho black and custom metallic
brown on top of foil, copper gilded edges and, finally, hand painting custom "patina" colour on gilded edges.
Visual Identity, Collateral, Website
Overdrive Design Limited: Creative, Art Direction, Design and Development
Flash Reproductions: Printer
Visit the live Heather and Little website: https://heatherandlittle.ca