Heather & Little

Custom Sheet Metal and Roofing Contractors

Details

- Category

Complete Rebrand

- Project

Visual Identity and Web Design

- Client

Heather and Little Ltd.

Craftsmanship, Detail and Verdigris

- Description

Founded in 1925, Heather & Little has been recognized as a premier fabricator of custom ornamental sheet metal and historic sheet metal restoration throughout North America. The company has worked on some of North America’s most significant landmark and heritage buildings, from the Thomas Jefferson Library of Congress in Washington D.C. to the Canadian Parliament Buildings.

Significant effort went into researching approaches for the new identity. Heather and Little needed an identity that would encapsulate the company's craftsmanship, innovation and attention to detail. Ultimately we focused on a version that was influenced by the Arts and Crafts movement. Our design is meant to reference the look of a piece of stamped metal. The main type of metal used by H&L in their work is copper, therefore the logo was expressed as if reproduced on copper. The verdigris treatment is both beautiful and a nod to the longevity of H&L’s work, which lasts for generations.

In terms of printing, the concept proved to be extremely challenging to execute. All the printers contacted said the same thing: “we’ve never seen this done before”. Flash Reproductions took on the challenge. Hours of testing and press approvals later, the final result emerged. The identity was expressed in a variety of collateral materials, stationery, stickers, purchase orders. The centrepiece of the stationery, the business cards, went through 4 production processes and 5 finishing processes. 2 different types of paper, duplexed, litho printing, copper foil stamp using “printable” foil, silk screen spot custom “patina” colour UV cured ink, litho black and custom metallic brown on top of foil, copper gilded edges and, finally, hand painting custom "patina" colour on gilded edges.

-Deliverables

Visual Identity, Collateral, Website

-Credits

Overdrive Design Limited: Creative, Art Direction, Design and Development
Flash Reproductions: Printer

- Links

Visit the live Heather and Little website: https://heatherandlittle.ca

- More Info

Heather & Little

These are second draft sketches inspired by guild makers marks (pottery, metal) and forms widely associated with Rennie MacKintosh and the modernist style at the turn of the 20th century.

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Heather & Little

The company needed a website that could showcase their many services and above all feature images of their work. The resulting website is both modern and traditional.

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    Project Example

    Thomas Jefferson Library of Congress

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    Project Example

    The Steeple Tower Memorial Hall at Harvard University

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    Project Example

    City Hall, San Francisco, California

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    Project Example

    John H. Daniels Faculty of Architecture, University of Toronto

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    Project Example

    Residential Cedar Shingle Roof

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    Project Example

    Residential Cedar Shingle Roof

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