Angus Glen Golf Club

Fresh thinking in a traditional game.

Details

- Category

Complete Rebrand

- Project

Integrated Visual Identity

- Client

Angus Glen Golf Club

Innovation in the Golf Club Experience.
20 Years in the Game.

- Description

Arthur Stollery, a mining entrepreneur and son of the well-known Toronto clothier, bought the rolling farmland at the corner of Kennedy Road and Major MacKenzie Drive in Markham in 1957 to raise Black Aberdeen Angus cattle and champion thoroughbreds. He named the property Angus Glen Farm, which later grew to 1800 acres, and became his home. In 1967 he began breeding thoroughbred race horses. For more than two decades, Stollery bred horses at Angus Glen, achieved racing success both in Canada and internationally.

After years touring the farmlands, Arthur Stollery, an avid golfer, began building a golf course in 1992, on some of the original horse paddocks, and in the valley where Black Angus cattle once grazed. Parts of the original farm, which still operates, can be seen adjacent to many of the golf holes.

2015 marked the 20th anniversary of Angus Glen Golf Club. At the same time the club was selected as the host venue for the 2015 Pan Am Games. A rebrand appeared was in order, and Overdrive was commissioned to create a renewed brand strategy and complete overhaul of the club’s visual identity.

- Deliverables

Complete Rebrand, Brand Strategy, Visual Identity, Brand Expression, Brand Standards, Advertising, Collateral, Website, Signage and wayfinding, Merhandise.

- Credits

Overdrive Design Limited: Concept and Creative, Visual Identity, Web design
Brand Strategy: Laila Zichmanis

- Links

Visit the live Angus Glen website: angusglen.com

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Signage and Corporate Merchandise

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Angus Glen Specialty Merchandising Logo

It was the express wish of the owners that a second logo be created for merchandising purposes. The intent was that the logo be sporty and allow Angus Glen to have some fun with it at on-site events. Although different in shape this bull is reference to an Angus bull . It is clearly understood by Angus Glen however that the bull is never to be used in place of the corporate logo and that any communications occuring outside the grounds are to always use the clubhouse version.

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Angus Glen Specialty Merchandise

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